Clear Space and Placement Clear space is the minimum breathing room maintained around the logo and is measured using an identically proportioned “f.” The height of the “f” matches the size of the “f” in the Focus on Energy logo used in the design. The logo should stand out from all other graphics, including typography and photos. Place the logo lockup for print usage in the lower right-hand corner. The Program Administrator’s Marketing team must approve all exceptions during the marketing materials approval process.
Size To maintain a strong brand, it is important to ensure the logo and the tagline can be easily read at small sizes. The minimum size of the logo is no smaller than 1 5/8” or 1.625” width. Maintain the clear space minimum around the logo. Make sure the tagline is readable and no smaller than 6pt.
Swag and Apparel For swag, unless the tagline in the Focus on Energy logo is at least 6pt font when printed, only include the circle of dots and the “focus on energy” text on swag materials. For apparel, use the no tagline logo. Use your best judgment on whether to use the stacked or horizontal logo. For correct use information, submit swag and apparel designs on Wrike for review before printing.
7
Powered by FlippingBook