PROCEDURES
These brand standards provide guidelines and requirements for adhering to and maintaining the Focus on Energy brand. The following pages illustrate the principal elements of the brand.
All marketing materials created by Focus on Energy Program Implementers and the Program Administrator must be approved by the appropriate parties. Unless specified by the terms and conditions of a specific program or initiative, external parties, including utilities and Trade Allies, can submit marketing materials for review and suggestions, but are not required to do so. Program Implementers must submit marketing materials and communications content, to the Program Administrator, for review and approval via the Wrike review system. Requests must be submitted at least ten business days prior to the intended material release date. For materials that require a quick response and approval, such as a press release, the Program Administrator will facilitate an expedited review to a reasonable extent. Immaterial changes to marketing pieces that previously received approval from the current Program Administrator and do not reflect any programmatic or content changes do not need re-approval. Examples of these changes may include, but are not limited to: date changes, incorrect addresses, changes in contact information, and misspellings. Please see the marketing material approval process in the Operational Procedures Guide for full details and instructions on the submission and approval of marketing materials.
Implementer shall archive a final high-resolution PDF and the production file for the finalized marketing material, including font, picture, and video files, in the Collateral folder on The Grid.
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