2024 Focus on Energy Brand Guidelines

YouTube Recommendations The recommended video format is the .MP4 file type. To display videos at the highest quality possible, YouTube also recommends using the h.264 video codec and a standard aspect ratio of 16:9. • Recommended Container: MP4

• Recommended Audio codec: AAC-LC • Recommended Video codec: H.264 Recommended Resolution & Aspect Ratios For the default 16:9 aspect ratio, encode at these resolutions:

• 2160p: 3840x2160 • 1440p: 2560x1440 Vertical/Horizontal video Video should be shot vertically, unless it is an animated/whiteboard video. The video should be finalized in editing both vertically and horizontally. • 1080p: 1920x1080 • 720p: 1280x720

YouTube Thumbnail Size The perfect YouTube thumbnail size is 1280 pixels by 720 pixels. (aspect ratio of 16:9.) • Make sure your thumbnail size is a minimum of 640 pixels wide. • Thumbnail images should be under 2MB. • Image formats are JPG, GIF, or PNG. YouTube also supports the below file formats. (Although MP4 is the preferred file type.) • .MOV • .MPEG4 • .MP4 • .AVI • .WMV • .MPEGPS • .FLV • 3GPP • WebM • DNxHR • ProRes • CineForm • HEVC (h265)

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