Graphic Art Graphic art, such as icons, drawings, or artwork that is not photography-based, should be simple in nature, using one-tone or two-tone elements. Graphic treatments (drop shadows, bevels, feather)
are not allowed. Graphic art shapes may vary. Graphic art should only use CMYK equivalent colors from the primary and extended color palettes. If you have more than one graphic that uses line art (see example above), make sure that they all have the same line width. This helps to maintain consistency.
In the cases where smart thermostats are depicted, have the graphics display 78° in the spring and summer months, and 68° in the fall and winter months. This is necessary as we mention these numbers in collateral as ideal temperature settings to aid in energy savings.
78 68
78
68
Spring/Summer: 78°
Fall/Winter: 68°
Layout Design elements, such as straight or dotted lines, may be used to distinguish different portions of the collateral piece. Left justification of text is preferred, but centered text may be used sparingly. All text boxes should be aligned, with at least 1/4” of blank space around document edges made available for document crop and bleed.
Overlays Intended for graphic art, not photos. Overlays should be rectangular in nature. You may set overlays to any transparency level. Do not use square overlays with curved or rounded edges.
18
Powered by FlippingBook