Look and Feel Photography
Tonality of the photos should be candid and believable, not posed. Utilize “real environments” in photography and do not heavily stage or edit photos. All photos should be a rectangular or rounded, free shape without any outline. Photos should bleed off the edges of the page. Composition: Photos have a dynamic crop, capture real-life moments, vary in composition angles. Mood: Evoke positive emotion and sense of accomplishment; simple styling and timelessness. Backgrounds: Simple, soft-focus backgrounds for people; dynamic crop for action or events. Product images: Included as high-resolution, transparent PNG files. Wording on images: Add a drop shadow to white text if the background image is too bright/white to read the text. Drop shadow should have a maximum opacity of 75%.
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