Typography Body Inter Regular (Google font) abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ Website Guidelines The following are guidelines related to creating content and graphics for the Focus on Energy website. Buttons Inter Semibold abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ Headings Inter Bold abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ
Links Never use “click here” or “this link” (or similar phrases) to indicate links. Instead, use text within the copy that defines the destination and use that text as the link text. Website File Naming Best Practices • Keep it simple yet descriptive. • Leverage 2-3 keywords related to content in file. • Remove version number and extraneous descriptors. • Use title case and abbreviations consistent with previous versions. Examples: [offering group]-[offering]-[doc-title/content]-[info type] For a smart thermostat rebate qualified product list you might try: D2C-RETAIL-Smart-Thermostats-QPL.PDF • Don’t use spaces or special characters (~!@#$%^&*;<>). • Use hyphens between related words and underscores spairingly. • Skip prepositions (words like for, in, with, etc.)
GROUP
OFFERING
GROUP
OFFERING
RR (renewable rewards) MF (multi-family) NC (new construction) FOCUS (program docs)
HVAC (heating and cooling), IAS (insulation and air sealing), T2 (tier 2) AG, GOV, SCH, LEU, PP (project planning), TRIBAL, RHC (Rural Healthcare, WBTU (Whole Building Tune-UP)
RES (residential)
BIZ (commercial)
NH (new homes), DA (design assistance), RCX (Retrocommissioning)
D2C (direct to customer)
RETAIL, MP, SEE
Evaluation Report, RFP, Research, Pilot
TA (trade allies)
INFO TYPE QPL (qualified product list), WKB (workbook), APL (application), CAT (catalog), OV (overview or fact sheet)
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