FOCUS ON Campaign “Focus on” is a dynamic branding campaign for the Program. This campaign draws a direct connection from the Focus on Energy Program as well as its solutions, outcomes, and industries, for the Program’s varied audiences. When using FOCUS ON for a header, it should be in all caps and use Proxima Nova bold and Proxima Nova extra condensed bold. Proxima Nova bold should be used for copy that says “FOCUS ON.” Any copy that follows would use Proxima Nova Extra Condensed bold. See below for examples. The general rule is to set the headline first and then size the subheadline to be 2x-3x smaller. For example: 36pt headline would equal a subheadline between 12pt and 18pt.
PROXIMA NOVA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
PROXIMA NOVA EXTRA CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
YOUR HOME’S EFFICIENCY
FOCUS ON INSULATION
Note: FOCUS ON (All caps-Proxima Nova bold) INSULATION (All caps-Proxima Nova extra condensed bold)
Note: The “Focus on” language may be used in content but will not be all caps or upper lower case. The exception is when using Focus on Energy. Example:
Incorrect: We Focus on Your Business. Call us today. Correct: We focus on your business. Call us today.
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