2024 Focus on Energy Brand Guidelines

Headings Headings (level 1) should be in Proxima Nova Bold, written in all capital letters. Headings should be a minimum of 12pt and larger than body or subhead text. PROXIMA NOVA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ Body Typography Proxima Nova is the primary font family for Focus on Energy marketing materials. Subheads Subheads (level 2 and beyond) should be in Proxima Nova Semibold and in title case. Proxima Nova Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Body text should be Proxima Nova Regular and 10pt font or larger. Italic text may be used sparingly for emphasis or Proxima Nova Medium. To help achieve a familiar look and feel, left-align all type. Centered type and right alignment are permitted, but not preferred. Do not use full justification. Proxima Nova (Regular) | abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ Proxima Nova Medium (Emphasis) | abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ

Example:

NEW CONSTRUCTION & MAJOR RENOVATIONS Qualifying projects are new, stand-alone commercial and industrial facilities, additions to existing facilities, and major renovations due to a change in the use of space (e.g., a warehouse to office). Available new construction incentives include prescriptive incentives found in this catalog and Whole Building Design incentives found at focusonenergy.com/newconstruction . Reach out to an Energy Advisor from Focus on Energy to help identify what is best for your project. In the case of Microsoft products (Word, Excel, PowerPoint, etc.), rather than use the Proxima Nova font family, use the Arial font family. Headings

Subheads Subheads (level 2 and beyond) should be in Arial Bold and in title case. Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Headings (level 1) should be in Arial Bold, written in all capital letters. Headings should be a minimum of 12pt and larger than body or subhead text. ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ

Body Body text should be Arial Regular and 10pt font or larger. Italic text may be used sparingly for emphasis or Arial Bold. To help achieve a familiar look and feel, left-align all type. Centered type and right alignment are permitted, but not preferred. Do not use full justification. Arial (Regular) | abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ

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