2024 Focus on Energy Brand Guidelines

Color Palette You can use the primary palette branding colors as well as the extended palette when designing. You may use tint percentages of all colors up to 40%.

Logo Palette

HEX #034ea2 c100 m80 y0 k0 r3 g78 b162 HEX #bfd730 c30 m0 y100 k0 r191 g215 b48

Umbrella Color HEX #00b7ce c80 m20 y0 k0 r0 g183 b206 General Green HEX #00ab4e c90 m0 y100 k0 r0 g171 b78 HEX #0072bc c100 m50 y0 k0 r0 g114 b188 HEX #8dc63f c50 m0 y100 k0 r141 g198 b63 Trade Ally 2 HEX #fdb913 c0 m30 y100 k0 r253 g185 b19 c15 m0 y100 k0 r226 g228 b25 Residential 3 HEX #e2e419

Residential HEX #8dc63f c50 m0 y100 k0 r141 g198 b63 General Blue HEX #034ea2 c100 m80 y0 k0 r3 g78 b162 Business 2 HEX #53b7e8 c60 m10 y0 k0 r83 g183 b232 Trade Ally 3 HEX #ffdd00 c0 m10 y100 k0 r255 g221 b0 HEX #00b7ce c80 m20 y0 k0 r0 g183 b206 HEX #00ab4e c90 m0 y100 k0 r0 g171 b78

Primary Palette

Business HEX #0072bc c100 m50 y0 k0 r0 g114 b188 Body Typeface HEX #767171 c54 m49 y47 k14 r118 g113 b113

Trade Ally/AG HEX #f58220 c0 m60 y100 k0 r245 g130 b32

Residential 2 HEX #bfd730 c30 m0 y100 k0 r191 g215 b48 Extended Palette

Business 3 HEX #abe1fa c30 m0 y0 k0 r171 g225 b250

You can use the General Brand/Body Typeface as body text in Marketing Materials, along with true black (HEX #000000). However, you may only use one of the two in a single collateral piece.

CMYK: Printed materials RGB: Digital materials HEX: Online web design Best Use

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