Color Palette You can use the primary palette branding colors as well as the extended palette when designing. You may use tint percentages of all colors up to 40%.
Logo Palette
HEX #034ea2 c100 m80 y0 k0 r3 g78 b162 HEX #bfd730 c30 m0 y100 k0 r191 g215 b48
Umbrella Color HEX #00b7ce c80 m20 y0 k0 r0 g183 b206 General Green HEX #00ab4e c90 m0 y100 k0 r0 g171 b78 HEX #0072bc c100 m50 y0 k0 r0 g114 b188 HEX #8dc63f c50 m0 y100 k0 r141 g198 b63 Trade Ally 2 HEX #fdb913 c0 m30 y100 k0 r253 g185 b19 c15 m0 y100 k0 r226 g228 b25 Residential 3 HEX #e2e419
Residential HEX #8dc63f c50 m0 y100 k0 r141 g198 b63 General Blue HEX #034ea2 c100 m80 y0 k0 r3 g78 b162 Business 2 HEX #53b7e8 c60 m10 y0 k0 r83 g183 b232 Trade Ally 3 HEX #ffdd00 c0 m10 y100 k0 r255 g221 b0 HEX #00b7ce c80 m20 y0 k0 r0 g183 b206 HEX #00ab4e c90 m0 y100 k0 r0 g171 b78
Primary Palette
Business HEX #0072bc c100 m50 y0 k0 r0 g114 b188 Body Typeface HEX #767171 c54 m49 y47 k14 r118 g113 b113
Trade Ally/AG HEX #f58220 c0 m60 y100 k0 r245 g130 b32
Residential 2 HEX #bfd730 c30 m0 y100 k0 r191 g215 b48 Extended Palette
Business 3 HEX #abe1fa c30 m0 y0 k0 r171 g225 b250
You can use the General Brand/Body Typeface as body text in Marketing Materials, along with true black (HEX #000000). However, you may only use one of the two in a single collateral piece.
CMYK: Printed materials RGB: Digital materials HEX: Online web design Best Use
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