2024 Focus on Energy Brand Guidelines

The disclaimer should always be flush left with a right rag and never under 6pt. The disclaimer should remain in the clear with no other logos or marks incorporated next to or within the disclaimer. All materials, apart from graphic content on Focus on Energy social media platforms or PowerPoint slides, must contain the Wisconsin Focus on Energy copyright directly below the disclaimer. Size the font appropriately, but never under 6pt. It reads: Disclaimer and Copyright All materials must contain the Focus on Energy disclaimer, with the exception of graphic content posted on Focus on Energy social media platforms. Always precede the disclaimer with our tagline, “REDUCING ENERGY WASTE ACROSS WISCONSIN,” placed in the lower left corner above the copyright. It reads: REDUCING ENERGY WASTE ACROSS WISCONSIN Focus on Energy, Wisconsin utilities’ statewide program for energy efficiency and renewable energy, helps eligible residents and businesses save energy and money while protecting the environment. Focus on Energy information, resources, and financial incentives help to implement energy efficiency and renewable energy projects that otherwise would not be completed.