Trademark Guidelines Focus on Energy is a strong brand, which builds trust between the Program and key stakeholders. The Focus on Energy trademark is federally registered and is important for maintaining brand integrity. Proper use of the trademark protects its value. Proper Use of the Trademark Use “®” Symbol Place the “®” symbol adjacent to and immediately after the trademark (e.g., FOCUS ON ENERGY®). When appearing in a publication, use the symbol the first time the trademark is used as a signal to the reader that it is a federally registered trademark. The registered trademark will only appear on the About Us page on the Focus on Energy website, and does not need to appear on each page. Do not use FOCUS ON ENERGY® in a possessive form (e.g., FOCUS ON ENERGY®’S or FOCUS ON ENERGY’S®). Make the Trademark Stand Out Where possible, keep the trademark separate from any other logos, words, or marks. No Alterations The trademark must be in its original form, as registered (i.e., only FOCUS ON ENERGY). Altered uses are not protected. Avoid uses such as FOCUS ON SOLAR ENERGY or FOCUS ON RENEWABLE ENERGY. Protecting the Trademark Action Against Misuse This applies to the internal use of the trademark and use by third parties. Make any party authorized to use the trademark aware of these trademark guidelines. Highlight any misuse of the trademark by any party to the offending party as soon as possible, with a request for prompt corrective action.
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