2024 Focus on Energy Brand Guidelines

Logo: Incorrect Use Never vary the proportion of the logo or stretch or resize the individual elements. Never move or change the forms themselves in any way.

Do not use the color logo on any color, photo, or background pattern.

Do not use any special effects or drop shadows.

Do not alter the logo orientation.

Do not outline the logo in any color.

Do not crop or distort the logo.

Cobranding Partner Logos

When cobranding materials with utility logos, maintain the clear space around the Focus on Energy logo and place the utility logo to the left of the Focus on Energy logo, as seen in the horizontal lockup.

ENERGY STAR® Logos Place ENERGY STAR logos to the left of the Focus on Energy logo or relative to the body text, headline, or subhead.

Do not place certification logos near the Focus on Energy logo. Certification logos should appear relative to the first reference to the certification.

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