MARKETING SUPPORT Utility Landing Pages - Utility Partners Only
Focus on Energy offers website landing pages for utility and cooperative partners to create a uniform and more streamlined user experience for Program participants. The landing pages are co-branded for each utility, which reinforces the partnership between Focus on Energy and its utility stakeholders. Focus on Energy maintains the pages ensuring Program participants always have access to the most current offering information. Online Marketing Collateral Store - Utility Partners Only Focus on Energy’s Online Marketing Collateral Store offers a variety of informational materials that utility and cooperative partners can order at no charge in limited quantities. Some materials are co-brandable with the utility’s logo and many of the materials are customizable. Newsletter and Social Media Content The Focus on Energy marketing staff provides monthly
newsletter and social media content to utility and cooperative partners so they can keep their customers and members informed of the latest energy efficiency offerings and news. Focus on Energy also regularly uploads energy-saving tips and tricks to its blog a t focusonenergy.com/blog . In addition, the Focus Friday Five video series shares educational information about energy efficiency with followers, which premiere one Friday per month on the Program’s Facebook page. Visit facebook.com/focusonenergy to share the videos with your customers.
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