MARKETING SUPPORT Utility Landing Pages - Utility Partners Only
Focus on Energy offers website landing pages for utility and cooperative partners to create a uniform and more streamlined user experience for Program participants. The landing pages are co-branded for each utility, which reinforces the partnership between Focus on Energy and its utility stakeholders. Focus on Energy maintains the pages ensuring Program participants always have access to the most current offering information. A list of participating utilities can be found at focusonenergy.com/utilities . Online Marketing Collateral Store - Utility Partners Only Focus on Energy’s Online Marketing Collateral Store offers a variety of informational materials that utility and cooperative partners can order at no charge in limited quantities. Some materials are co-brandable with the utility’s logo and many of the materials are customizable.
The Online Marketing Collateral Store is available at focusonenergy.com/utility-resources .
Newsletter and Social Media Content Focus on Energy staff provide monthly newsletter and social media content to utility and cooperative partners so they can keep their customers and members informed of the latest energy efficiency offerings and news. Focus on Energy also regularly uploads energy-saving tips and tricks to its blog a t focusonenergy.com/blog . In addition, Focus on Energy shares educational videos about energy efficiency with followers. Visit youtube.com/FocusonEnergyWI to share the videos with your customers.
Focus on Energy Social Media Accounts Keep your customers up to date with Focus on Energy on social media at the URLs below.
facebook.com/focusonenergy
instagram.com/focusonenergy_wisco
linkedin.com/company/focusonenergy
youtube.com/FocusonEnergyWI
Public Relations and News Media Focus on Energy devotes staff to work with utility stakeholders, Trade Allies, and field staff to share Program successes as a means to increase awareness of Focus on Energy and its benefits. Examples include news releases, success stories, participant interviews, and social media events. Focus on Energy press releases are available at focusonenergy.com/newsroom and success stories are available at focusonenergy.com/success-stories .
16
Powered by FlippingBook